Image Explorations -Photography School

About Andre:
Andre Amyot, known world-wide as the PhotoCoach, has been around since before electronic flashes; when we used to mix chemicals with a scale. That’s almost old!!! Yes, Andre graduated in photography on April 1st 1966. It’s not a joke!!! He served his first 10 years as photographer for the Air Force before opening his own studio in 1974. “It was not always pretty. I had my tough years as well. After early struggles, my studio grew at a rapid pace, generating revenues nearing $ 2 million annually, making my studio one of the most successful in North America.” That was cool!

In 1999, his partner made an offer he could not refuse… well almost. Its then, he sold his controlling shares and began his new career as a speaker, coach, and author, focusing on both personal and business performance issues for the professional photographer.

Some of his major speaking engagements have included: the 2000 and 2008 PPA Convention in Las Vegas and Tampa - the PPOC Conventions in Toronto, Victoria, Ottawa and Calgary in 2005 - and repeated engagements at the Texas School, Triangle Institute of Photography, Image Explorations and Niagara School of Imaging. Now, he travels to Europe to deliver my programs to photographers who are amazed at the marketing techniques we use of this side of the Atlantic.

Andre is quickly developing a strong reputation as a business performance coach. His services focus primarily on profit-building, cost-effective, high impact marketing strategies, and personal motivation - the key ingredients to optimum studio success. That’s what he teaches in his acclaimed PhotoCoach System. His ability to deliver outstanding results is becoming common place; it’s not unusual to see photographers achieving a 700% revenue and profit growth. He has clients all over the North American continent, in Europe and the Caribbean’s.

His second book and newest release, Photography, From Passion to Profits is now distributed around the world through the www.photocoach.com web site and with different sponsors. This book outlines a very different outlook on how photographers need to assess their business and gives tips on how to increase their creativity by making their studios more profitable.

Andre has written several articles for association magazines, among them: "Adventures in Executive Portraiture" published in Professional Photographer magazine. His other book, The Art & Techniques of Business Portrait Photography was released in 2003. Published by Amherst Media Inc., this unique book covers both the technical and marketing aspects of "business portraiture."

He also publishes a newsletter, "The Lumen Factor," which is free to subscribers and focused on studio management issues.

Andre has also served as president of a few photography associations including the Professional Photographers of Canada (PPOC). He is also a nationally accredited juror for photography exhibitions and currently served 2 years as Chairman of the National Exhibition Committee for the PPOC. Andre’s current mission is to help professional photographers achieve both personal and professional success.

Sample Images: